Investing in a high quality, professionally taken headshot is an investment in your personal brand. It shows you at your best, the way you want prospective clients to see you. Many of us are not naturally photogenic. As a result, amateur photography can actually end up making you look nothing like you do in person…and definitely not your best. A professional photographer that specialises in headshots knows how to pose and direct you, chooses the best backdrop and knows how to use lighting to get the best shot possible.